A well-made espresso is photogenic and I often share pictures of my brews on social media. Admittedly, it’s easier to pull nice looking shots of espresso on the ROK espresso maker when you use super-fresh, high-quality beans. A more budget-conscious coffee drinker who buys less fancy beans from the local supermarket may end up producing coffee that’s not as photogenic (for what it’s worth) as the ones I put up on Instagram. I’m often asked by ROK users why their espresso doesn’t look like mine. It’s probably a bit short-sighted of me to just encourage folks to buy better beans, but that’s often my first response. Obviously, it’s not only about the beans, but also method and equipment play a big part.
